Glee Marketing Class 101

There’s no denying the c word is a fan of Fox’s hit new show Glee. Like millions of other fans, we got caught up in the online hysteria generated by this new show and have been anxiously waiting for each new episode. You have to be seriously impressed with the marketing onslaught by the people behind Glee.

We discovered the show online…not sure where as it was a while ago but probably popped up in our Google Reader. The show developed a cult following even before going to air through its use of MySpace, YouTube, Twitter and Facebook. The first episode was the number one downloaded television show on iTunes with Fox offering the show for free.

We regularly check the YouTube for snippets of performances and behind-the-scenes footage and chats with Glee cast. From a social media perspective they’ve gone all out.

Not only that, across all platforms that have targeted the campaigns. They’ve developed links with American Idol and Australian Idol to piggyback off their audiences. Both Channel Ten and Fox have been inundated with Glee ads during Idol and other high rating television shows with a strong 16-35 audience base (my favourite is the Gleek one… yes I’m a Gleek too).

Old and new marketing angles have been utilised. Social media… check. Promotions… check. Advertising… check. Publicity… check. The cast are even doing shopping mall visits… How old school? We are half tempted to head down to Highpoint Shopping Centre this Saturday to meet the cast. Wonder if Kurt will be there?? *squuueeeeaaaals*

No stone has been left unturned. With 24,000+ Twitter followers, 250,000+ Facebook fans, let’s hope this buzz translates to TV ratings. In Australia, the pilot attracted 1.2million viewers following the insanely popular Masterchef. However, last night the director’s cut of the pilot kicked off the season’s regular airing, but only rated 871,000. Let’s see how it goes next week when episode two airs?

We’ve got our finger crossed this show does well. Snarky high school shows with spirit fingers, late 80s/early 90s music are just what the doctor ordered in the c word office.

Anyway, off to do a phoner (that’s an interview with a major network), probably on my iPhone.

Have a fab weekend.

the c word

One thought on “Glee Marketing Class 101

  • I’m a gleek 😛 killa marketing above under thru the line communications getting eyeballs by the idol n myspace owner + gr8 snark by show creator director previously of niptuck. Very much a musical update of Alex Payne’s Election plus Clueless Mean Girls even Heathers !


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