Putting the C into creative internal events

We’ve recently helped a client deliver an internal event for 550 staff members, and even with a short lead time and a limited budget the results were quite spectacular – even if we do say so ourselves. The secret ingredient was creativity.

Just because it’s an internal event doesn’t mean it can’t be creative. And with a few creative ideas you can achieve a lot without breaking the bank.

The event in question was called a ‘Festival of Ideas’ and the aim was to encourage staff to think creatively and put their wildest, wackiest and most wonderful ideas forward. It was a huge success with more than 600 hundred quality ideas generated on the day.

So how did we help the team pull it together in only a couple of weeks?

We started by meeting with the team responsible for the event and helping them nut out the overall concept. Luckily, with only a couple of weeks up our sleeves, they had a firm grasp of what needed to be done and were willing to listen to our crew.

One of the simplest things that many people either put off or forget to do is meet with everyone involved with the event. In this case, the event included a number of stands about particular areas of the client’s organisation, so we sat down with them and helped them determine what would make their stand ‘pop’.

We asked them to consider:

• Their goal and objectives
• What made their area unique
• What they wanted people to take away from the experience/interaction
• How they would capture information.

These are questions you should ask yourself every time you get involved with an event.

As a result, the participating staff were offered an array of guest speakers and activities to encourage the creative flow of ideas; taste testing, tarot card reading, play-dough, living libraries, poignant video and even a talent show.

And now we’re knee deep in surveys and post-it notes, which will form part of a report for staff on the outcomes of the event.

Always creatively,
the c word

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