Closing comment – Friday 19 April – Courage, camaraderie and change around the globe plus four years of c-words

Tragic news began to pour out of the US on Monday with the terrible explosions during the Boston Marathon. Later in the week chemical fires in Texas saw more Americans killed, houses flattened and people injured. Sadly, that wasn’t the only sad news to flow out of America with the US Senate rejecting legislation to expand background checks for gun buyers. Can you believe it? I mean, what’s to reject?

But there has been lots of light among the darkness with amazing stories of courage during the events in Boston and Texas. Every day I am inspired by the people, whether they’re part of the emergency services or citizen like you and me, who work tirelessly to help the people in situations like this. Our thoughts are with the families and friends of those who were killed in these tragic events and those who were injured.

Closer to home, we spent the first part of the week helping our client the Melbourne Boston Sister Cities Association deal with local response to the Boston bombings. It’s incredible how generous people are with their time and their resources and we saw some incredible support flowing through email and telephone channels to MBSCA. As a city, we have seen our own times of great challenge, and yet even from 1000s of kilometres away we are still eager to help.

Our neighbours in New Zealand delivered a truly positive story with their parliament voting 77 to 44 in support of legalising same-sex marriage. The heated debate leading up to the vote was overshadowed by common sense rhetoric and a humorous and poignant speech by National Party MP Maurice Williamson, which some are hailing as “one of the greatest speeches ever delivered at a marriage equality debate”.

On another positive note, yesterday marked our fourth year as the c word and we took the opportunity to celebrate with some clients, colleagues and chums. But it wasn’t all cupcakes, champagne and canapés, we also had a busy day working on proposals, finishing off projects and commencing new campaigns.

If it was a wedding anniversary, we could have sent ourselves a lovely hamper of fruit (cumquats and coconuts of course) or a beautiful bouquet of flowers (chrysanthemums or calla lilies?).

In lieu of the fruit and flowers, we took the time to consider four years of c-word themed Tweets and Facebook updates. We chewed over 1,461 days of delivering communication advice and support to clients from the government, non-profit and corporate sectors. And we completed our collection of clippings from the coverage we’ve generated for our clients during those 48 months.

We are blessed with wonderful clients, many having worked with us since the beginning. We are also grateful for our collaborators in design, in video production, in printing, in the media and in venues and logistic.

Thank you to everyone who has helped make the c word the company it is today. We look forward to celebrating our fifth anniversary, and many more to come!

Now it’s time for our mid-morning nap. I mean we’re four after all!


Jack and the c word crew

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