Closing comment – Concluding January: reviews and plans

Review & plan: Sheep shows, sheep and wool industry / by Sam Hood (via State Library NSW)

Given it’s the last day of the first month of a new year, we thought we’d check in and make sure you’ve reviewed your past 12 months. We also want to hear that you’ve produced your plan for the next 11!

Whether you take 5 minutes or 5 days, it’s critical that you take some time to review your communications and other organisational activities and plan for success.

Here are some simple tips and ideas to follow (if you haven’t already):

  1. Write & send a simple customer/client survey and use it as an opportunity to ‘touch base’ & find out what your customers think. Give Survey Monkey a whirl; it’s free & easy to use!
  2. Review your website:
    • Are your key organisation details current?
    • How many news items did you publish last year? Which was your most popular?
    • Have you got your website analytics working?
    • Do you need new images of staff, projects, work?
    • And put yourself in different people’s shoes & ask: “can they easily find the information they need?
  3. Review your printed collateral:
    • Did we maintain our brand values across all publications?
    • Do we need a brand refresh or perhaps an overhaul?
    • Is a printed publication the best channel?
  4.  Review your social media channels:
    • Are all of your descriptions, logos and web links up to date?
    • Have you followed back your followers?
    • Have you surveyed your social media community?
    • What was your most popular social share in 2013? What was your least popular?
    • Have you got your content calendar ready for the next 6 months?
  5.  Look back at your plan for 2013:
    • What didn’t you achieve & why? Can it be scrapped?
    • What was your most successful activity? Can you do it every day?
    • Did you have the right resources (people, suppliers) in place to support your plan?
    • How many times did you update your plan? Review it?

There’s plenty of other areas to review as well, but if you take a couple of hours & go through the above checklist, then you’ll be well on your way to having a successful 2014.

Jack & the c word crew

PS. Next month marks the 50th anniversary of ‘Beatlemania’ taking over the USA. So we thought we’d remind you that we’re hear to hold your hand…

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