This week in the #CommsCorner we sit down with Rumbie Pasipanodya, a Marketing and Publicity Coordinator at Schwartz Media (the publishers of the Monthly and The Saturday Paper) and a former intern at the c word.
Your elevator statement – who are you professionally and personally?
Hello, I’m Rumbie – a young communicator working for Schwartz Media as a Marketing and Publicity Coordinator. I love to travel and you can often find me eating my way through Melbourne with a smile on my face.
Tell us about your typical work day?
There is no such thing a typical working day, it’s fantastic.
When did you first know you wanted to work in PR?
In my first year of my PR degree (phew), I had always known I wanted a career in communications but it wasn’t until I had finished my first year that I could really see myself working in the industry as a publicist.
Who’s your communication hero/mentor?
I like Kelly Cutrone, I really admire her integrity, hard work ethic and ability to actually deliver!
Which tools can’t you live without?
My notebook is essential, I know it sounds outdated but I always need to be able to put pen to paper and write down ideas, tasks, notes.
What are the biggest challenges in your role?
The hard deadlines, we are often under the pump to make sure we meet our printers deadlines but it’s always so rewarding when the magazine and the paper arrive fresh off the press!
Tell us about the best campaign you’ve ever worked on?
I was lucky enough to work on the Monthly‘s 10 year anniversary campaign. It felt great to work on a campaign that focussed on celebrating a milestone for the magazine and also in Australian publishing. It was in the first 6 months in my role so I felt very fortunate to be involved in something so celebratory.
Which campaign do you most admire?
I really love the Dove real beauty sketches campaign, it’s a couple of years old but it was so incredibly emotive and perfectly suited to their market. A beautiful, well executed idea.
If you had to keep something in your communication budget, what would it be?
Brilliant copy writers, for us words are everything so it’s important for the copy to be perfect.
What’s your favourite brand?
I really love Aesop, they always have consistent brand messaging and they have such beautiful stores no matter where you are in the world, their stores are always a delight to visit.
What book/blog do you think every communicator should read?
Every communicator should be reading the Monthly and The Saturday Paper.
What tips do you wish you’d known starting out in communications?
Experience is so important, even if it’s in an area that you don’t think you would enjoy. It helps you understand exactly where it is you are best suited and why.
My first few internships were in areas of communications that I thought I would love but quickly learnt they were not all they were cracked up to be. The more experiences I exposed myself to the better I understood my strengths and weaknesses.
Finish this sentence: Communication is … essential.