Credentials

the c word is whatever you need it to be: communication, collaboration, creativity, competency, clarity, charisma, capability, commitment… and so the list goes on.

We are a full service communication agency with the creativity and capability to deliver integrated marketing communication campaigns using the most appropriate channels to reach the consumers, clients or champions you and your organisation need to engage. 

We are also a centre for ideas and inspiration. Our business is to know your business, inside and out. We take the time to get to know your sector, your goals, your customers, and even your caffeine needs.

We work closely with you to uncover ideas that become winning solutions. Our crew works across all aspects of communication including public relations, social media, digital marketing, stakeholder and community engagement, change, and internal communication. Our work covers research, planning, implementation and evaluation. 

Whatever you need, we have you covered. We don’t stop until the job is done and pride ourselves on making the impossible possible. 

We know what’s happening in Melbourne, across Australia and internationally, and because we know what’s happening in the world of communication, you do too. 

For our thoughts on what’s happening in the world of communication, check out Cellophane.

Vision and values

the c word is committed to establishing long-term relationships with clients and suppliers who we are passionate about, and inspired by, maximising their investment in communication. 

Our work is informed by:

  • Trust – we champion integrity, transparency and mutual respect in all our working relationships
  • Innovation – we don’t rest on our laurels, and we realise that tomorrow drives client agendas today
  • Industry – nothing beats our passion for our work and our determination to complete the job
  • Generosity – we give more than less, and we are willing to share
  • Prudence – we realise that context sets the scene for understanding, and we respect confidentiality