Cellophane blog

The rise of the Zoom studio

Zoom has become the new TV studio. Like so many companies and individuals around the world, we have been using Zoom to develop content for our clients. A few weeks back, we helped TV presenter Vanessa O’Hanlon take her first steps into the live Zoom studio as a guest on Journey’s to Come’s Live with Catriona.. Today…

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Writer’s notebook is a powerful tool

This week in the communicator’s corner we discuss salmon sushi, moral psychology and information overload with Mark Bretherton, the Director of Media at Clean Energy Council. Your elevator statement – who are you professionally and personally? Professionally I help to solve complex business problems through clear and convincing communication. Personally I’m a life-long music fan and…

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Let the games begin

Have you ever raced to answer a question on Facebook? Ever booked a flight just to keep that little plane in your frequent flyer profile flying? Or perhaps you were one of the many Australian households that collected those mini plastic grocery items? Guilty? So are we! It’s all part of playing the game, or…

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Changing face of the communications profession

For the past few months, people have been sharing their 10-year images on social media. So, we thought today we’d share some insights from past Communicator’s Corners about how the communications profession has changed over the years. Daniel Tisch, the President and CEO for Argyle Public Relationshipsin Canada said: “When I started out working for a…

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Toilets, mobile phones and at-home DNA tests surprised Bill and Melinda Gates in 2018

Talk about surprise and delight. Bill and Melinda Gates have delivered another inspiring letter to the world outlining key areas for action for philanthropists, business, government and anyone interested in improving the world. It’s also an excellent example of creative communications in action! I always look forward to reading the dynamic duo’s annual letter and…

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Going online for offline engagement

What does it take to educate the next generation of communicators about social media? Find out in this week’s Communicator’s Corner with Dr Karen Sutherland from the University of the Sunshine Coast. When she’s not helping local businesses and non profits maximise their social media engagement, she’s educating students as the Lecturer, Program Coordinator and Discipline Lead…

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